Latin America Chambers of Commerce integrate cultural and creative sectors in their agenda

Chamber of Commerce of Latin America signed a memorandum of understanding to promote the Pacific Alliance in the business sector.

The Colombian Chamber of Commerce of Bogota (CCB) informs that the agreement was signed between the Chambers of Commerce of Bogota (Colombia), Mexico City (Mexico) and Santiago de Chile (Chile) to promote exchange of knowledge, networking, participation in tenders, best business practices, trade relations and promoting the image of the region.

Accordingly, the memorandum of understanding contemplates three key areas:
1. - Awareness and information for entrepreneurs, through international forums held in each country of the Pacific Alliance.
2.-Training programs regarding public procurement -- business placed in one of the Alliance members to participate in tenders.
3. - In terms of attracting investment it will undertake workshops to enhance the ‘Region’s Mark’. The Chambers of Commerce will unite to ensure permanent support to entrepreneurs through programs and projects that are managed by the agreement.

Moreover, the CCB informs that an element incorporated into the framework agreement was the Cultural and Creative Industries sectors, affirming that internationally these sectors do have much higher rates of growth than that of traditional sectors. Cultural and Creative industries “add economic and social value to nations and individuals, do constitute a form of knowledge that translates into jobs and wealth , and use creativity - the ‘raw material’ - to encourage innovation in production and marketing processes .”

Finally, the Pacific Alliance will offer opportunities of production to Colombia, Mexico, Peru and Chile, offering competitive products and will open the Asian market through existing agreements.

Source Cámara de Comercio.