Tequila: arriba! arriba!

From Mexico we hear news regarding the Denomination of Origin (DO) ‘tequila’ and the highlights of a well-known and reputable product. In this line, the Tequila Regulatory Council (CRT) presented awards to the World Intellectual Property Organization (WIPO) and the Mexican Institute of Industrial Property (IMPI) by the work shown by both institutions concerning the protection of IPRs and geographical indications (GIs). WIPO received the highest award i.e. ‘Eagle in Flight’.

The CRT’s director, Mr Ramón González Figueroa, explains that their “successes are the result of joint work with [Mexican] government and the World Intellectual Property Organization (WIPO)”. Ever since 1974 tequila has been recognized as a DO in Mexico and is protected in 45 countries. It was registered at international level (under the Lisbon Agreement) in 1978.

Achievement in international markets.
Tequila is describe as a ‘unique cultural product’ due to its source i.e. fermented from the indigenous plant blue agave. Currently there are 160 companies producing Tequila (duly certified by the CRT) with an average export of 165 million litres. Tequila has a presence in over 120 countries and there are over 1,350 active trade marks.

Source IMPI.